ABOUT #cheeRIO2016

General Mills Canada has been a proud supporter of the Canadian Olympic Team since 1998. This year, we’ve decided to do things a bit differently and connect Canadians with Team Canada online. While Rio may seem far away, today more than ever, we all have a chance to connect and be heard regardless of distance. We’re taking advantage of that and letting team Canada know that every day leading up to the Rio 2016 Olympic Games, an entire Nation is cheering them on.

Your cheers will be seen and heard by our Canadian Athletes in Rio! Did you know that there’s a Canada Olympic House in Rio? It’s a place where Canadian Athletes and their families go to unwind after rigorous training and challenging events. Our athletes will have the opportunity to access your cheers in this relaxing environment to feel encouraged and supported! So Cheer Loudly Canada! Support our athletes and use the hashtag #cheeRIO2016.